I’m an outgoing thinker who makes silver jewelry whenever I get a bit of free time.
As a copywriter and PR strategist, I get to work with two forms of expression that I really love: the written and the spoken. Two worlds that often align.
In 2024, I founded Lola Legacy, a fashion brand built around second-hand and remake kidswear. A brand that rewrites the rules for what second hand can be, while speaking the language of fashion.
Lola Legacy
Founder · 2023–2026
A fashion brand for second-hand and remake kidswear
Including:
Brand and communication strategy, positioning, business development, design and development of remake collections, PR and marketing, press relations and outreach, influencer and creator collaborations, brand collaborations, events & activations, production of photo and film, social media, customer relations and sales.
New Normal
Copywriter & PR Strategist · 2018–2024
A strategic agency with a focus on PR.
Including:
Developing the agency’s PR offering, brand-building campaigns, strategy & concept for both NGOs and commercial brands, Brand PR, press relations and outreach, influencer and creator collaborations, earned media, social media, film & web content, and project management.
Selected clients
Fonus, Scouterna, Doctors Without Borders, Djurskyddet, Varannan vecka, Visit Dalsland, Arla
SØDER REKLAMBYRÅ
COPYWRITER 2016-2018
Including:
Brand-building campaigns, film editing, scripts and storytelling, content for social, film and web, events.
Selected clients
Cetaphil, Pop Bakery, Kungens Kurva shoppingcenter
VOLT
Intern · 2015
Houzz
Freelance Copywriter · 2013–2014
EKENMAGAZIN
Writer · 2012–2013
- GULDÄGG PR
- GULDÄGGEffectiveness
- SILVERÄGGInnovation
- SILVERÄGG Innovation
- 50-wattarenConsumer
- Svenska DesignprisetGold
- SpinngalanGold, Real-time activity of the year
- Resumé Campaign of the Month × 3PR, Social, Film
- Resumé’s List of Sweden’s Best Female Creators2024
- “Djuränkling” — SAOL New Words List2021
- 2024100-wattaren (Society & opinion)
- 2023Guldägget (Effectiveness)
- 2022Guldägget (PR)
2014–2016
FORSBERGS
Copywriting & Advertising. Final project: "I bet he likes you".
2012
POPPIUS
Journalism
2009–2012
JMK & Uppsala University
Media & Journalism