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Experience
Lola Legacy
Founder · 2023–2026
A second hand and remake brand for kids.
- Brand and communication strategy
- Positioning
- Business development
- Production (photo and film)
- Communication (social, PR, collaborations)
- Customer relations and sales
New Normal
Copywriter & PR Strategist · 2018–2024
A strategic agency with a focus on PR.
- Built the agency's PR offering
- Brand-building campaigns
- Strategy and concept
- Content for social, film and web
- Project management
Selected clients
Doctors Without Borders, Fonus, Djurskyddet, Varannan vecka, Visit Dalsland, Arla
Søder Advertising Agency
Copywriter
- Brand-building campaigns
- Film editing
- Scripts and storytelling
- Content for social, film and web
- Events
Selected clients
Cetaphil, Pop Bakery, Kungens Kurva shoppingcenter
Volt Advertising Agency
Intern · 2015
Houzz
Freelance Copywriter · 2013–2014
Eken Magazin
Writer · 2012–2013
Awards
- Guldägget × 2PR, Effectiveness
- Silverägget × 2Innovation
- 50-wattarenConsumer
- Svenska DesignprisetGold, Moving image identity
- SpinngalanGold, Real-time activity of the year
- Resumé Campaign of the Month × 3PR, Social, Film
Jury
- 2022 / 2023Guldägget × 2 (PR, Effectiveness)
- 2024100-wattaren (Society & opinion)
Education
2014–2016
Forsbergs School of Design
Copywriting & Advertising. Final project: "He only likes you".
Poppius
2009–2012
JMK & Uppsala University
Media and Communication Studies, journalism focus.